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This website has the following in the homepage, "At Natina Products, LLC innovation and superior product performance are what set us apart." We analyzed that the web page also stated " Our highly successful desert varnish product line, Natina Steel, promises more of the same." It also stated " Reduce Environmental Impact, Improve Aesthetics, and Save Money. Creates natural earth tone colors, on any type of rock surface, that will not fade over time from UV exposure. NATINA CAN BE APPLIED TO A VARIETY OF SURFACES." The header had Natina Steel as the highest ranking search term. It was followed by metal stain, Natina Concentrate 500, and rock stain which isn't as ranked as highly as Natina Steel. The next words they uses is Natina Concrete Formula. concrete stain was also included and might not be understood by search crawlers.